Brand Cliches

Brand Cliche is a gentle reminder to the harassed marketer regarding the purpose of his products and how to build his brands. It has been inspired by the truths known to all marketers and brand leaders, yet forgotten by many practitioners.This is not a textbook. Its visual pages posequestions. The answers lie with the brandowners themselves.The world of brands has been shaken. Pundits are questioning the very existence of brands which seem to confuse the consumer’s understanding with jargon and ploys.

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Other Related Product: The Science of Success

Weight	350 g
Dimensions	19 × 12 × 4 cm
Book Condition	New
Country of Origin	India
Language	English
Product Form	Hardcover
Publishers	Platinum Press

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