Starting a Business QuickStart Guide Series
Business, Simplified. Your entrepreneurial journey starts here. In the highly competitive world of business, what makes or breaks a new entrepreneur? Sourced from over twenty years of firsthand experience working with entrepreneurs, new ventures, and high-growth startups, author Ken Colwell, PHD, MBA has the answers. In his comprehensive Starting a Business QuickStart Guide, Ken Colwell concisely presents the core fundamentals that all new entrepreneurs need to know to get started, find success, and live the life of their dreams. Business and entrepreneurship students, small business owners, managers, and soon-to- be entrepreneurs will all find a wealth of value within the pages of the Starting a Business QuickStart Guide. From the very first steps conceptualizing your venture to winning your first customers, delivering value, and turning a profit, this book acts as an invaluable blueprint for your path to entrepreneurial success. Colwell’s clear voice, extensive experience, and easy-to-understand presentation come together to make this book a must-have resource in the library of every budding entrepreneur! You Will Learn • The Difference Between an Idea and an Opportunity-and What Makes an Opportunity Great The Very First Steps You Need to Take to Get Your Venture Off the Ground • Pricing, Competition, Customer Identification, Marketing, and Distribution Demystified • The Real Components of an Entrepreneurial Mindset • An Overview to Crafting Your Value Proposition And Writing a Comprehensive Business Plan QuickStart Guides






























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