The Unicorn Quest: India Learns to Start Up

The Unicorn Quest: India Learns to Start Up

Starting up is not just about business. In the life of a young nation like India, it is also a marker of changing mores, aspirations and perhaps even the evolving cultural fabric of a society that is finally coming into its own. This book will seek to illustrate how this wave of change, which differs from earlier ones in the history of Indian business, has come to pass. It will examine what these changes mean in an era that looks set to be dominated as much by the uncertainties of climate change and a transition away from a fossil-fuel economy as also by the rise and disquieting threat of artificial intelligence. This is a story of innovation, of ambition and yes, the grand vision of a select few that is transforming the way India learns, works and plays.