Whatever your business, your company must generate sales to survive. Whether you sell to mass-market customers, to single buyers, or through multiparty deals, you must be well-versed in the right techniques. This collection shows you
* How to develop a sales force to master the “soft sell”
* The two qualities that a good salesperson must have
* How to pitch to the real decision makers
* Why the “pitcher” and “catcher” can matter as much as the pitch
The Harvard Business Review Paperback Series
The series is designed to bring today’s managers and professionals the funda- mental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe.
For more great ideas, be sure to check out the Harvard Business IdeaCast, a free weekly podcast featuring inter- views with the leading thinkers in management.org or search “Harvard Business IdeaCast” in iTunes.
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