The Story Map
How well you tell a story decides how far your ideas travel and how well they are received. But most good ideas stay stuck inside the people who have them, because most of us believe that storytelling is a gift you’re born with―a natural talent you either have or you don’t.
The Story Map dispels that myth. Sandeep Nair spent fifteen years building brands worth hundreds of millions of dollars across India, the UK and Southeast Asia, where he learnt that storytelling is a system.
In this book, he distils that system into a simple framework: Soul, Body and Spirit. Soul tells you what to say. Body shows you how to organize it. Spirit tunes it to your audience and the moment.
For the professional who has something to say and needs to say it well, this book turns storytelling from talent into technique.
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