The Proximity Paradox

Traditional business structures value stability, yet long-term success requires creativity and innovation. We call the tension between these expectations the Proximity Paradox: the belief that those closest to a subject are best qualified to innovate for it. In reality, intense proximity limits creativity; we must create distance from challenges to see the best way forward.

This book unpacks ten common Proximity Paradoxes affecting people, processes, and industries. We share practical and impractical ideas to create the distance necessary for your next great idea.

Valuable for creatives and any business depending on innovation, The Proximity Paradox encourages us to ask hard questions about how we work and why our creativity is often at odds with our roles as executors and stewards of the bottom line.

“The Proximity Paradox isn’t just a must-read for anyone in business today, it should be your manual for continually unleashing innovation in your teams and within yourself.” – MATT JOHNSTON, Johnston Group

Weight	380 g
Book Condition	New
Country of Origin	India
Language	English
Pages	225
Product Form	Hardcover
Publishers	Pirates

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